Hacktivision - Latest Comments

Re: Mapping The Video Market, and Where Crowdsourcing Fits In

Paul kontonis — Thu, 08 Nov 2012 16:29:34 -0000

The fifth annual NYTVF Digital Day, which was hosted at 92YTribeca on October 26 as part of the 2012 New York Television Festival, brought together the some of the industry's most influential and impactful movers and shakers to assess, discuss and celebrate what's happening in online video. During the course of the day's panels, focusing on development, talent, production and distribution, the dialogue was visually translated in real-time, onto an on-stage screen by placing the logo of the company being discussed onto a blank canvas. As the afternoon progressed, dominant trends emerged, highlighting the players that are actively shaping and influencing the current original online video industry.

During the final keynote conversation, some of the industry's reigning experts and B.S. detectors reflected on the canvas and applied editorial analysis to construct a video ecosystem visual model to reflect the current landscape and its inhabitants. This editorial snapshot is telling in which companies are included and which are not, and the relative scaling of each logo is indicative of their perceived role in creating, distributing and monetizing digital video. From old school media companies to digital majors, and from digital indies to "big names", this ecosystem provides a unique insight in how to build an original video business model.

Special thanks to Aymar Jean Christian (Assistant Professor, Northwestern University), Michael Foster (Media Reporter, OTR), Peter Kafka (Senior Editor, AllThingsD), Paul Kontonis (Chairman, International Academy of Web Television), Michael Learmonth (Digital Editor, AdAge), Brian Morrissey (Editor-in-Chief, Digiday) Sahil Patel (Associate Editor, Cynopsis Digital) and all of the Digital Day participants who contributed their expertise in making this first-of-its-kind visual model possible.

Re: “Television audience participation online has been radically shifting to new forms of practice over the past decade.”

Rashi — Thu, 29 Mar 2012 07:12:10 -0000

This is spectacular! Simply put i appreciate reading your written content everytime I get feed alarm.

Re: In the World of Web-based TV, Everything New is Old Again

xof1013 — Sun, 11 Mar 2012 19:35:10 -0000

Intriguing article. Very happy to see Husbands featured. It's a fantastic show - smart, hilarious, endearing and engaging. Best of all, it is entertaining from start to finish.

Why be intentionally controversial or provocative for the sake of the same, and without consideration to plot and character? Husbands is highly witty, incredibly well-written and delightfully acted. All of which are wins for its audience, a loyal group of national and international fans.

Husbands one of my favorite series, one I recommend to all.

Re: Thinking about YouTube: Partner advice to aspiring creators

chescaleigh — Sun, 04 Mar 2012 20:13:29 -0000

This is great! so glad you enjoyed the panel!

Re: “Netflix streaming usage is exploding and is far, far bigger than traditional media executives give it credit for…[It] had more hours of viewing in October than FX, HGTV and History and...

gmanthebrave — Tue, 24 Jan 2012 15:40:25 -0000

I don’t think that is necessarily good news for the networks
if they are not getting the revenue from that streaming since people aren’t
watching live TV as much. Let’s face it,
a lot of the stuff people are watching is TV shows on Netflix streaming. This cord cutting is going to hurt everyone
in the end when there isn’t any revenue to provide these shows to Netflix,
which is why it is likely they won’t be available, as some like HBO have cut
the cord with Netflix. There has to be a
reasonable price that people ARE willing to pay, and I think that compromise
has been met with the bundling of Blockbuster
Movie Pass
and DISH Network. I have been using both
now for about 4 months and now that streaming is available on iPad I am
watching more movies on the go. The
value of having streaming, Blu-ray, DVD, games and 20 HD movie channels for
only $10 a month even as an employee is totally worth it. I don’t expect to get everything for free but
at only $10 I can’t see how that is very far off.

Re: “There’s one exception [to Microsoft's advertising slump], however: Xbox. The marketing structure for that brand seems to be the model for Microsoft’s marketing reorganization....

Josh Braun — Mon, 23 Jan 2012 14:16:44 -0000

I agree there may not be a common device, but I do imagine there are going to some standard protocols that shake out for delivering content to the increasingly diverse ecosystem of devices on which we watch. As Ryan Lawler's been pointing out, provided they can keep their business (as opposed to letting them slip over the top), not having to issue multiple set-top boxes to every consumer, is actually a pretty good deal for traditional cable providers.

I also think that the value proposition for something like Roku goes down a bit when you have devices that can let you watch TV and play console games. Apple TV is an interesting case here, as it's moving in from the opposite direction, selling the product on the merits of the TV experience, but at the same time allowing consumers to use it as a gaming console, as opposed to the other way around.

Re: “There’s one exception [to Microsoft's advertising slump], however: Xbox. The marketing structure for that brand seems to be the model for Microsoft’s marketing reorganization....

Aymar — Mon, 23 Jan 2012 13:47:56 -0000

Consoles really are vying to take over the role of cable boxes, and they could succeed. Many gamers claim devices like Xbox/Kinect are becoming their entertainment hubs. Yet between consoles, smart TV devices (Roku, Apple TV, Google TV), cable and laptops, I seriously doubt there will be a common way of watching/doing TV and entertainment in the future. What effects this will have -- besides making media buyers' jobs more difficult -- is still unknown.

Re: Video Awards: Making a Market?

paul kontonis — Fri, 20 Jan 2012 22:35:34 -0000

Great article, thank you for your observations!

Re: “[TV sets with facial and voice recognition technology are] all very exciting to the world’s biggest advertisers…who spend billions on TV advertising but really don’t know w...

Josh Braun — Thu, 19 Jan 2012 12:05:22 -0000

I should add that Joe Turow at UPenn has done some great critical work on surveillance marketing and its future.

Re: Putting the Digital in the Media Consolidation Argument

Josh Braun — Tue, 17 Jan 2012 10:09:25 -0000

Eli Noam's Media Concentration and Ownership in America is interesting here, as he tries to pick apart some of the popular claims about media concentration.

I love the closing question, "what does 'control' mean when we talk about not just content providers but distributors, platforms, and networks as well?" You could probably write a book about that... ;)

Re: ARGs—The App Approach?

Jan Libby — Mon, 16 Jan 2012 15:33:56 -0000

Agreed. And, as the creator, the goal has never been to be under the ever-moving Transmedia tent. Although I'm certain there are those who could/would argue that it would ultimately depend on whether the I-Fi were part of a larger Transmedia Experience. *grin* With the I-Fi, I am attempting to something very new with a few
of my favorite ARG elements and interactive/immersive storytelling.

Re: ARGs—The App Approach?

SR — Mon, 16 Jan 2012 14:39:35 -0000

"is it still a transmedia experience, if it’s centralized within one app?"

No.

Hacktivision - Latest Comments

Re: Mapping The Video Market, and Where Crowdsourcing Fits In

Re: “Television audience participation online has been radically shifting to new forms of practice over the past decade.”

Re: In the World of Web-based TV, Everything New is Old Again

Re: Thinking about YouTube: Partner advice to aspiring creators

Re: “Netflix streaming usage is exploding and is far, far bigger than traditional media executives give it credit for…[It] had more hours of viewing in October than FX, HGTV and History and...

Re: “There’s one exception [to Microsoft's advertising slump], however: Xbox. The marketing structure for that brand seems to be the model for Microsoft’s marketing reorganization....

Re: “There’s one exception [to Microsoft's advertising slump], however: Xbox. The marketing structure for that brand seems to be the model for Microsoft’s marketing reorganization....

Re: Video Awards: Making a Market?

Re: “[TV sets with facial and voice recognition technology are] all very exciting to the world’s biggest advertisers…who spend billions on TV advertising but really don’t know w...

Re: Putting the Digital in the Media Consolidation Argument

Re: ARGs—The App Approach?

Re: ARGs—The App Approach?

Re: “There’s one exception [to Microsoft's advertising slump], however: Xbox. The marketing structure for that brand seems to be the model for Microsoft’s marketing reorganization....

Re: “There’s one exception [to Microsoft's advertising slump], however: Xbox. The marketing structure for that brand seems to be the model for Microsoft’s marketing reorganization....